Big Data for businesses: is your client making data driven decisions?

Is data driving the business decisions your clients make in their organisation? Are their decisions rooted in actual results and insights from performance, or are they just based on gut feel? Businesses have traditionally relied on gut-feel alone to drive decision making. It’s not because organisations are unwilling to crunch the numbers to help decision […]

Big Data for businesses: becoming a data driven organisation

Is data driving the business decisions you make in your organisation? Are your business decisions rooted in actual results and insights from performance, or are they just based on gut feel? Small to medium businesses have traditionally relied on gut feel alone to drive decision making. It’s not because organisations are unwilling to crunch the […]