Something had to change.
SEEKING A SOLUTION
ATOM conducted customer research and scoped business requirements. They needed an e-commerce solution that was:
- Easy to implement
- Fast to market
- User-friendly for the customers
- Integrated with current ERP systems and data
- Highly personalised
DISCOVERING A USER-FRIENDLY SYSTEM
ATOM chose the Micronet e-commerce option. This solution provided their customers easy-to-use online access to ATOM’s 200,000 products. Its clear navigation and application-like features allowed for a simple and quick implementation for ATOM — but it still satisfied their customers’ specific needs.
According to ATOM: “Micronet delivered a highly personalised e-commerce experience that was bangon the needs of our customers”
Customers embraced the convenient new system enthusiastically. Staff time was now freed up to focus on more constructive, revenue driving activities. And the new capability allowed ATOM to continue to be a friendly, customer-service focused company — just on a much larger scale.
KEY BENEFITS FOR A GROWING COMPANY
For ATOM, establishing an e-commerce solution resulted in: