4 customer relationship management (CRM) mistakes Australian businesses are making

Customer Relationship Management software (CRMs) still remain a hotly debated topic amongst Australian businesses. Should you invest now, or is it a passing trend? But hearing statistics like ‘a CRM can increase revenue by 41% per salesperson’ and ‘on average CRMs deliver a return of $8.70 for every $1 spent’* makes you wonder why so […]